They already trusted us
Why aren't your sales teams using this lever?
While customer testimonials and reviews are in the top 3 out of 9 content that has the most impact in helping sales close deals, only 30% of the content produced by marketing is used by sales and 70% is unexploited due to lack of suitable processes. (Source: Sales trends report 2023 & Forester)
- Difficulty identifying good customer ambassadors
- Lack of streamlined processes for collecting different testimonial formats
- No library that lists all customer testimonials
85 %
Customer references have an 80 to 85% probability of influencing a B2B purchasing decision. It is the highest rated activity of all marketing activities.
3 Vs 8
In 2007, it took 3 cold calls to reach a prospect. In 2024, it takes 8 attempts to land a first date.
35 %
Only 35% of B2B companies have a formal process for recruiting and identifying their customer ambassadors, while 83% of them consider referrals essential for their sales.
A complete customer reference management platform
The sales profession has become increasingly difficult due to the widespread use of remote working, the abundance of online information for buyers, the increase in the number of stakeholders in the purchasing decision, and the current economic context.
We are convinced that your sales team should integrate the lever of customer references into their sales cycle as a step in its own right to strengthen their credibility and regain the respect they deserve.
The 4 keys to capitalizing on this lever
Collect
We offer your marketing team a turnkey method to industrialize your collection of customer testimonials (video, audio and written), allowing you to scale.
Centralize
The testimonials we collect together will be synced into your Claym library, where you can also import your existing testimonials.
Structure
Customize your filters (size, industry, etc.) and add tags to your customer testimonials so your teams can filter them easily...
Exploit
Offer your prospects a chatbot link. Whether for lead acquisition, prospecting or closing, this link will allow them to communicate with the clients of their choice in an (i) asynchronous manner, using content previously collected together.
The opinion of our ambassadors
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Ready to proactively leverage your customer stories?
Request a demo of our customer reference management platform and quickly activate your testimonial collection.
Request a demo and collect your first testimonial for free!
They support us
